The brief was to create a promotional booklet for our home town with an emphasis on its format and print techniques. St. Leonards is an interesting mix of strange finds, talented artists and one of a kind shops. I wanted to create something that would envoke a feeling of intrigue and almost slight oddity that mirrors the spirit of the area and its residents.

For the images, I took to the streets with a lomography camera (Diana F+), as they produce unusual, almost dreamy images that have a charm of their own and the final result is perfect to represent the details of St. Leonards.

I decided upon using a traditional french fold for the pages as I wanted to print on the inside of the folds to create another dimension to the design. I found that printing reversed text on the inside of the french folds would allow the text to interact with images on the surface of the pages in a really unique fashion. For this I used high quality 60 gsm bible paper, as this provided the perfect balance of transparency and quality.

To add to the visual intrigue of the pages I also added typical tourist information, but in an almost technical manner. Each page has two statistics; the distance of location of the photo to the sea and the train station, with the length of the line representing the distance.

The booklet is also wrapped in a dust jacket, that from the outside displays 'St. Leonards-On-Sea', which is actually printed on the reverse of the paper. However when unfolded, the inside displays a brief history of the area.


Non Commercial Project

















Many thanks to Tom Petty for Photography.